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In the SUV's heyday of the mid-90's, had you told us you were searching for one that returned carlike fuel efficiency, we would've told you to, "Keep dreaming."  At the time, such technology simply wasn't available in our beloved, gas-guzzling behemoths.  Now, we at Lithia Toyota of Medford ask you to open your eyes to a new reality: the 2014 Toyota Highlander Hybrid.

Our favorite automaker has produced a three-row, midsize…

"Stay Green;" it's a phrase we hear often these days but it's easier to say than it is to carry out. Doing all you can to assure that our future is a bright one means having a love for our planet and doing everything you can to keep it as clean as possible. After all, it's our only home so we should make it as beautiful as we can.

Our favorite Japanese…

Summer is most certainly on its way to Medford, OR. In fact, it's already warming up and that means that it's time to start getting stuff done again. After letting the chores pile up a bit through the winter, you'll probably need a rugged wingman to help you get put a dent in that list of chorse. Fortunately, the Toyota Tundra is more than capable of pitching in wherever you need it...

Modern technology gives you many opportunities to learn about all the amazing places in the world, but we here at our Medford, OR dealership will do you one better. With the new 2014 Toyota Highlander, you have enough capability and enough space to take the whole out to see the world. And if you don't, the Muppets might break down your home's walls. Take a look.

For starters, the Highlander is incredibly safe…

Power. Comfort. Efficiency. These are just three of the reasons why drivers all around the country choose the beasting Toyota Tacoma for their work truck needs. But where those features really come in handy when you have a tough job to do, say you need it for something a little more mundane?

Safe driving doesn't just mean you know better than to text while driving. It also means knowing how to maneuver in less than ideal conditions and how to tune out friends who are fun but a little distracting. Toyota wants to make sure new teens on the road have a trunk full of skills when it comes to safe driving.

They regularly throw driving clinics that get the whole family involved. Kaylah is almost ready to get her license and after seeing her skills and insight we wouldn't mind driving on the road next to her.

We also…

We here at our Medford, OR dealership are sure you're well aware of the excellent fuel efficiency you'll get when you drive the 2014 Toyota Prius. But at an estimated 50 MPG, we can't help but keep telling you how much you'll save in terms of gas money, and in terms of time by not needing to stop so much. In the latest clever commercial from Toyota, that message is clear…

We are pretty sure that nobody expected the results of last night's big Super Bowl game. The Seahawks plowed over the Broncos for final score of 43-8. While the game might have not been the most entertaining, the commercials were certainly worth a watch, especially the excellent spot for the 2014 Toyota Highlander.

We certainly got a kick out of pumped-up Terry Crews teaming up with Muppet's band Dr. Teeth and the Electric…

Last month, we discussed the possibility of Toyota showing off a sports car at the Detroit Auto Show in January. We're happy to say they delivered on it, and we now get to check out one heck of a concept car.