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For years the Toyota Corolla has been one of the most popular cars on the market because of its incredible reliability and longevity. As time has gone on the Toyota has continually become more modern and with the new 2017 Toyota Corolla that tradition has continued and is ready to continue impressing buyers all over the world.

The new 2017 Toyota Corolla features an all new design that is much different than the previous model. The front fascia of the new model features a sculpted nose, narrow headlights, and vertical LED lights that help this model standout. 

Ever wonder why your new Toyota looks so good? A lot of thought goes into each and every design, and Toyota has been taking advantage of American design talent since 1973.

When Calty Design Research, Inc. first opened in El Segundo, CA, it was a small, underdog operation. "There were about six designers and 25 people total in support," said Doris Kusumoto, one of the original team. "Some locals thought we were a small manufacturing facility, or even selling t-shirts. Early on, it was so low profile, we were not allowed business cards."

Today, Calty's designs are still kept…

Would you jump at the chance to drive a hybrid that went beyond fuel economy to deliver an exceptional driving experience? Well, that's exactly what you'll enjoy behind the wheel of the 2016 Toyota Prius here in Medford, OR.

Launched with a futuristic design, the 2016 Prius presents a refined and modern interior to go along with confident performance and chart-topping fuel economy. That means the 2016 Prius is more than just an efficient car but a great way to improve your daily driving experience!

Be honest. You'd jump at the chance to drive a top-quality car without spend a ton of money, right? Then, don't just sit there! Come on down to Lithia Toyota of Medford to take the 2016 Toyota Corolla out for a spin!

The Corolla has stood the test of time by delivering incredible value and reliability to drivers throughout the Medford, OR. The 2016 Corolla retains those hard-won values while displaying major upgrades in style, performance and high-tech features. That way, the Corolla will have no trouble holding its top spot on the sales charts for many years…

Perhaps you’ve seen the beautiful Toyota commercial that featured a stunt driver in the 2016 Prius driving with a biometric scanner attached to her body, which produced a visual depiction of the driver’s excitement. When you watch it, it’s undeniably cool to see the representation of how it feels to drive the Prius, but have you ever wondered about how Toyota was able to create such an innovative demonstration of its vehicle? The video below shows what went into the making of that commercial, and you can hear from the driver herself about what it feels like…

At this year's Chicago Auto Show, The Fast Lane sat down for an interview with the Chief Engineer of the Toyota Tundra and Tacoma, Mike Sweers.

The 2017 Toyota Tacoma offers several levels of performance for the off-roading enthusiast. There's the Sport model, which offers you some basic ability for rough terrain so you can make it up the mountain for a weekend getaway.

The TRD Off-Road package will be the level most casual off-road drivers will want, with plenty of 4WD capability and skid plates. It's ideal for mud-bogging, rock crawling, and more.

The Tacoma TRD…

An eight-passenger vehicle certainly sounds like one that values functionality, and that assumption would certainly be fair when it comes to the 2016 Toyota Land Cruiser.

There's a bit of fun and function to this off-road vehicle, as there's plenty of space for both with its three-row design. Seats are spacious and comfortable and the second row is heated with reclining capability. And that useful interior doesn't just benefit passengers. Fold down the rear two rows for a whopping 81.7 cubic feet of cargo space.

To learn more about this impressive vehicle, check out the video…

There are a lot of things to love about the Prius, from the iconic looks to the high fuel efficiency to the futuristic interior. But now that the 2016 Toyota Prius us on the way, there's even more to love as it's been improved inside and out for the new model year! Right away, you'll see the lower and wider stance along with the more angular and aggressive styling.