How is Lithia Toyota of Medford devoted to ensuring safety and dependability, and proper vehicle maintenance? Through ToyotaCare - no-cost maintenance plan with the purchase or lease of every new Toyota for two years or 25,000 miles, whichever comes first. We also offer 24-hour roadside assistancefor 2 years, regardless of your Toyota's mileage. Contact us today to learn more about ToyotaCare benefits or stop by our Medford headquarters. With ToyotaCare, you can drive with the extra confidence of knowing you're in a vehicle that has your back.

New Year, New Face: the 2016 Toyota Prius
There are a lot of things to love about the Prius, from the iconic looks to the high fuel efficiency to the futuristic interior. But now that the 2016 Toyota Prius us on the way, there's even more to love as it's been improved inside and out for the new model year! Right away, you'll see the lower and wider stance along with the more angular and aggressive styling.
2016 Toyota Tacoma Displays Major Improvements
The Toyota Tacoma has long proven to be the top choice among compact pickup trucks. That's because the Tacoma presents a winning formula of dependability, versatility and re-sale value.
Having been fully re-designed, we expect the 2016 Tacoma to retain its spot atop the sales charts for many years to come!
Toyota 4Runner equipped with no-nonsense for 2016 model year
Don't worry -- the ultra-confident 2016 Toyota 4Runner isn't going soft for the modern driver. For the latest model year, the 4Runner maintains that characteristic body-on-frame construction for irrefutable off-road skill and a rare balance of a traditional framework wrapped in a contemporary package.
High-tech features, creature comforts, ample passenger space -- this isn't your average off-road vehicle, although it does offer characteristic all-terrain tenacity. We're talking hill-start assist, hill-descent control with the four-wheel-drive models
Toyota Shows Off a Futuristic Concept in Tokyo
The 2015 Tokyo Motor Show only has a couple of days left before it's over but ,as far as we're concerned, our favorite Japanese automaker has won with their futuristic concept car! It's called the Toyota FCV Plus Concept and it looks like it fell out of a wormhole from 30 years ahead. Boasting a minimalistic design in white and blue, a heads-up display that takes on the role of the instrument panel, and hydrogen fuel-cells that can be used as an emergency energy source for a building in case of a blackout, it's pretty amazing…
Toyota Prius Puts the "V" in Versatile
Here in Medford, OR, we know that the Toyota Prius is one car that requires no introduction. After all, the Prius has been at the forefront of the Green Car movement for over 15 years.
But, we should point out that the hybrid is available in four body styles, including a wagon known as the 2015 Prius v!
A Calmer, More Engaging Drive in the 2015 Toyota RAV4
The compact crossover segment is really blowing up these days, offering the driving safety of a larger vehicle but the handling and efficiency of something much smaller. The 2015 Toyota RAV4 is the best of the best, in our humble opinions, and the folks at Autotrader have no lack of compliments to throw its way. From the smooth ride, to the quiet and spacious cabin, to the ample cargo area, to the modern 6.1-inch touchscreen infotainment system, and much more, you'll be smiling every time you take to the open road. See more below:
Conquer City Driving in a Toyota Prius c
We certainly recognize that driving in city traffic can cause great strain on your vehicle's performance and fuel economy. Even the most efficient cars might suffer during stop and go traffic. However, we've got the perfect new model for city driving and it goes by the name of the 2015 Toyota Prius c.
The Prius c (as in city) is built to maneuver around tight spaces and city streets while maintaining the hybrid's legendary fuel economy numbers. In fact, you'll enjoy up to 53 MPG during the wear and tear of city driving!
Incredible Off-Road Capability with the 2016 Toyota Tacoma
Finding a capable pickup truck that can take on the roads as well as the trails is easy when you shop with Toyota and the upcoming 2016 Tacoma mid-size truck is truly incredible! The folks at MotorWeek agree as they grabbed the wheel and took it out for a spin.
Toyota Camry Provides Wireless Phone Charger
The last thing you need is to be out on the road, and your smartphone battery is dying. You might have a charger in your car, but you have to pull it out of a compartment, and plug it in. Wouldn't it be nice if you could just place your phone down on the center console, and it would start charging? Well, now you can with the 2016 Toyota Corolla.
The Corolla comes with…