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We're funding 28,000+ species assessments with @IUCN to help protect biodiversity: https://t.co/wGteGwkSku pic.twitter.com/rOO0NUnMbL

— ToyotaGB (@ToyotaGB) May 10, 2016

Since the late 1990s, Toyota has been working to reduce greenhouse gas emissions by manufacturing fuel-efficient hybrid cars, like the iconic Prius. "But protecting the environment is not just about CO₂ and emissions," says Didier Leroy, Toyota's Executive VP, "biodiversity is equally important to human lives."

Starting in 2016, Toyota will be teaming up with the International Union for Conservation of...

Would you jump at the chance to drive a hybrid that went beyond fuel economy to deliver an exceptional driving experience? Well, that's exactly what you'll enjoy behind the wheel of the 2016 Toyota Prius here in Medford, OR.

Launched with a futuristic design, the 2016 Prius presents a refined and modern interior to go along with confident performance and chart-topping fuel economy. That means the 2016 Prius is more than just an efficient car but a great way to improve your daily driving experience!

Be honest. You'd jump at the chance to drive a top-quality car without spend a ton of money, right? Then, don't just sit there! Come on down to Lithia Toyota of Medford to take the 2016 Toyota Corolla out for a spin!

The Corolla has stood the test of time by delivering incredible value and reliability to drivers throughout the Medford, OR. The 2016 Corolla retains those hard-won values while displaying major upgrades in style, performance and high-tech features. That way, the Corolla will have no trouble holding its top spot on the sales charts for many years…

What Is a Million-Mile Toyota Tundra Worth? https://t.co/jCKXGHTmjp pic.twitter.com/2vs96vMFu3

— Toyota USA (@Toyota) May 11, 2016

Victor Sheppard got the best trade-in deal ever yesterday. Toyota Motor Sales, U.S.A. gave him a brand new 2016 Toyota Tundra in exchange for his high-mileage 2007 Tundra. We're talking really high mileage.

Over 1 million miles, in fact.

Toyota wasn't just being generous by giving Sheppard a new truck, and it was not part of any official contest. Toyota engineers really wanted to get their hands on "the little engine that could" to take…

The summer months often come with plenty of fun and exciting trips, and what better way to get where you're going than from behind the wheel of a reliable, safe and resilient Toyota vehicle? For decades the Toyota brand has proven to be something you can undoubtedly put your faith in, so why not let Lithia Toyota of Medford show you firsthand?

 

A photo posted by toyotausa (@toyotausa) on May 10, 2016 at 2:49pm PDT

We've got a wide variety of both new and pre-owned Toyotas, all of which offer up a unique driving experience that you…

Perhaps you’ve seen the beautiful Toyota commercial that featured a stunt driver in the 2016 Prius driving with a biometric scanner attached to her body, which produced a visual depiction of the driver’s excitement. When you watch it, it’s undeniably cool to see the representation of how it feels to drive the Prius, but have you ever wondered about how Toyota was able to create such an innovative demonstration of its vehicle? The video below shows what went into the making of that commercial, and you can hear from the driver herself about what it feels like…

Did you know the Toyota Corolla is turning 50 years old sometime soon? No, not the Corolla models at our Medford, OR Toyota dealership, but the line of smart and sensible commuter cars. With such a fun celebration coming up, you'll have the chance to win a new 2017 Toyota Corolla, or you can win now and find yours today.

Share your #Corolla50 memory for a chance to win a 2017 Corolla! Rules: https://t.co/1Fhbo5P6Iq #CorollaSweepstakes pic.twitter.com/ly1wPiW48i

— Toyota USA (@Toyota) March 30, 2016

At this year's Chicago Auto Show, The Fast Lane sat down for an interview with the Chief Engineer of the Toyota Tundra and Tacoma, Mike Sweers.

The 2017 Toyota Tacoma offers several levels of performance for the off-roading enthusiast. There's the Sport model, which offers you some basic ability for rough terrain so you can make it up the mountain for a weekend getaway.

The TRD Off-Road package will be the level most casual off-road drivers will want, with plenty of 4WD capability and skid plates. It's ideal for mud-bogging, rock crawling, and more.

The Tacoma TRD…

An eight-passenger vehicle certainly sounds like one that values functionality, and that assumption would certainly be fair when it comes to the 2016 Toyota Land Cruiser.

There's a bit of fun and function to this off-road vehicle, as there's plenty of space for both with its three-row design. Seats are spacious and comfortable and the second row is heated with reclining capability. And that useful interior doesn't just benefit passengers. Fold down the rear two rows for a whopping 81.7 cubic feet of cargo space.

To learn more about this impressive vehicle, check out the video…

Have you serviced your vehicle yet this winter? The cold, snow and ice can often bring about damage to your car so it's always a safe bet to schedule some routine maintenance and make sure it's still in tip-top condition. Doing so will not only help keep your car performing at its best but it may also prevent any smaller issues from turning into something more serious and costly.

The service center here at Lithia Toyota of Medford is staffed by only the most qualified and extensively trained technicians who are capable of handling any kind of automotive…