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Already one of the leaders in the competitive full-size truck series, a whole host of impressive upgrades on the all-new Toyota Tundra helps the model pull even further away from the pack. And we have all of the details on what's new here for you below.

Impressive-looking, isn't that? The muscular exterior look is brought on by both the model's substantial size, and confident design lines, as well as chrome accents and…

They call it the ruler of the off-road. Okay, we don't really know who "they" is but our team at Lithia of Medford knows the Toyota Tundra TRD Pro can handle the off-road like a, well, pro. Proof? Watch these guys take this all-new 2015 Toyota truck on some ultimate off-road terrain- the side of a Volcano in Chile.

There's so much that made this truck successful on such a climb- we'll…

Well, you won't be driving the new 2015 Toyota Tundra out among the cosmos, but the space inside this full-size pickup is very real. Press play on the short video below, then check back at our Medford, OR Toyota dealership far into the future to see if you can actually drive the 2156 Tundra on the surface of Mars.

With a bigger cabin that fits backseat passengers and more stuff inside, you can get…

Simple, everyday problems deserve simple solutions, which is exactly what you'll discover here at our Medford, OR dealership. Whether it's finding a solution to your transportation needs among our new Toyotas or discovering cool accessories like the one highlighted in the video below. Press play to learn more about the future of car convenience.

You can find tools like this and more at our dealership's parts department, where we're always happy…

There are vehicles that just appear progressive -- with futuristic design touches and a forward-looking body style -- and then there are cars that simply are revolutionizing the automotive industry. The 2016 Toyota Mirai is the certainly latter, and it's been charged with the unique and monumental task of bringing hydrogen-powered driving to the mainstream.

One look at the all-new Mirai fuel cell vehicle and it's clear that this is no ordinary sedan. In fact…

There are many things for you to keep your Toyota running longer and lasting for several years. From regularly scheduled oil changes and tune-ups, to taking care of your tires, it's a wise choice to be on top of things in order to maximize your car's value. At our Medford, OR dealership's parts center, we also have a range of Genuine Toyota Accessories that help keep your car protected from the regular…

The sedan segment may not exactly connote "boldness" but the Toyota Camry is working to change that -- and hopefully inspire its drivers to live by the same devil-may-care philosophy.

This bestselling snake-in-the-grass has shed its skin well into its generational redesign and emerged for the 2015 model season as a wildly different animal -- both in looks and luxury. This year's model sports a mouthful of mesh grille, which gives the Camry a wholly different…

Toyota released an exceptional PSA this weekend in celebration of the 10th anniversary of its education program "Buckle Up for Life" in collaboration with its partner in childhood death prevention, the Cincinnati Children's Hospital Medical Center.

Check out this wholly accurate representation of the stressful car seat installation process, and then visit buckleupforlife.org to find out more about the fantastic program:

Anyone who's been a parent driver can relate to this humorous…

A little history lesson for you today from your friends at Lithia Toyota of Medford: did you know that the moniker of the Toyota RAV4 is actually an acronym that stands for "Recreational Active Vehicle with 4-wheel drive?"  Pretty neat, huh?  As such, if you're looking to amplify your fall fun this year, there's nary a better option than this standout SUV.

The entry-level LE trim jumpstarts your four-wheeled fiesta with fantastic features…