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Since its appearance in 2013, the Toyota Avalon has proven to be one of the most dependable full-size sedans on the road.

As revealed at the Chicago Auto Show, the new 2016 Avalon retains its trademark value while adding much-needed doses of style and luxury to make it an unbeatable option.

And, the experts at Cars.com agree with our train of thought. Now, take your first look at the all-new 2016 Toyota Avalon.

Now…

Call it the Swagger Wagon if you will but, nickname or not, the 2015 Toyota Sienna is truly the king of the minivans and we think you and you loved ones will fall head over heels for it. Boasting a monstrous amount of space inside, adults will have no trouble sitting no matter which of the three rows they choose, and mom and dad up front will have access to big easy-to-use dials and knobs…

Simple, everyday problems deserve simple solutions, which is exactly what you'll discover here at our Medford, OR dealership. Whether it's finding a solution to your transportation needs among our new Toyotas or discovering cool accessories like the one highlighted in the video below. Press play to learn more about the future of car convenience.

You can find tools like this and more at our dealership's parts department, where we're always happy…

In the past year, Toyota undertook the serious endeavor of completely re-designing the classic Camry. We admit that we were a bit nervous to learn of Toyota's plans for the Camry. If it ain't broke, don't fix it, right?

Well, we've quickly learned that phrase is patently wrong after the 2015 Toyota Camry arrived at Lithia Toyota of Medford.

Given its dazzling style and performance improvements, there's no doubt that…

There are vehicles that just appear progressive -- with futuristic design touches and a forward-looking body style -- and then there are cars that simply are revolutionizing the automotive industry. The 2016 Toyota Mirai is the certainly latter, and it's been charged with the unique and monumental task of bringing hydrogen-powered driving to the mainstream.

One look at the all-new Mirai fuel cell vehicle and it's clear that this is no ordinary sedan. In fact…

When you think of a cool car, the Toyota Corolla likely isn't the first, second or even 20th model that comes to mind. But, the stylish 2015 Corolla is on a mission to change that way of thinking. The Corolla now boasts distinctive styling to go along with its hallmarks of reliability, fuel efficiency and comfort. Add it all together and we can't find anything the Corolla doesn't offer to drivers in…

There are many things for you to keep your Toyota running longer and lasting for several years. From regularly scheduled oil changes and tune-ups, to taking care of your tires, it's a wise choice to be on top of things in order to maximize your car's value. At our Medford, OR dealership's parts center, we also have a range of Genuine Toyota Accessories that help keep your car protected from the regular…

It's not just about purchasing a car and traveling down the road ahead; it's not just about signing the papers, getting handed the keys and driving through a lifetime of pleasant memories. It's about all the little lumps and bumps that happen along the way and being sure your vehicle is able to handle them all. Because while you may have all the technology, comfort and safety features you crave, built to…

The sedan segment may not exactly connote "boldness" but the Toyota Camry is working to change that -- and hopefully inspire its drivers to live by the same devil-may-care philosophy.

This bestselling snake-in-the-grass has shed its skin well into its generational redesign and emerged for the 2015 model season as a wildly different animal -- both in looks and luxury. This year's model sports a mouthful of mesh grille, which gives the Camry a wholly different…