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Toyota released an exceptional PSA this weekend in celebration of the 10th anniversary of its education program "Buckle Up for Life" in collaboration with its partner in childhood death prevention, the Cincinnati Children's Hospital Medical Center.

Check out this wholly accurate representation of the stressful car seat installation process, and then visit buckleupforlife.org to find out more about the fantastic program:

Anyone who's been a parent driver can relate to this humorous…

A little history lesson for you today from your friends at Lithia Toyota of Medford: did you know that the moniker of the Toyota RAV4 is actually an acronym that stands for "Recreational Active Vehicle with 4-wheel drive?"  Pretty neat, huh?  As such, if you're looking to amplify your fall fun this year, there's nary a better option than this standout SUV.

The entry-level LE trim jumpstarts your four-wheeled fiesta with fantastic features…

The academic year is about to start and soon college and high school students will be back in class. Regardless of whether you're wearing a dorm lanyard around your neck, or you're still sporting a high school Letterman, we bet most students would like a set of wheels to get them around the campus or to school.

We have a great selection of new Toyota models here at Lithia Toyota of Medford, but we realize that not everyone is looking to buy a brand new car. That is where our under $10k inventory comes in handy!

You'll…

We have gone on and on about how much we love the Toyota Sienna earlier on our blog, so we won't bore you with all of the little details again.

Here's the lowdown: the minivan has some social stigmas against it, and those negative ideas just don't apply to the souped-up, tricked-out new Toyota Sienna. This is the swagger wagon.

In case you do need a refresher on the details of the…

There is a new series of ads coming out from our favorite Japanese automaker and we simply love them. Staring the man behind the web series "Convos with my 2-Year-Old," they show him and his 2015 Toyota Sienna having conversations while he prepares to do one thing or another in the minivan. In this video we've chosen to share with you, he is getting ready for a family camping trip and the Sienna has…

In this day and age, fuel economy is a pretty big ticket for drivers. You can find highway numbers among the top ranking vehicles from as high as 40 and 50 mpg on the market, but Toyota is not satisfied by staying with the pack. That's why they brought the Prius Plug-in to the Nurburgring in Germany to set a different kind of lap record.

The mission was simple. With a topped out battery…

If you have children then you know that when it comes to them anything is possible at any time, especially when you take them out and about for an adventure.

When on these journeys it helps to have a vehicle that is capable of handling whatever life throws your way, for instance a versatile and fun ride like the 2014 Toyota RAV4.

The RAV4 may be a smaller than your average SUV, however, it is...

In the SUV's heyday of the mid-90's, had you told us you were searching for one that returned carlike fuel efficiency, we would've told you to, "Keep dreaming."  At the time, such technology simply wasn't available in our beloved, gas-guzzling behemoths.  Now, we at Lithia Toyota of Medford ask you to open your eyes to a new reality: the 2014 Toyota Highlander Hybrid.

Our favorite automaker has produced a three-row, midsize…

"Stay Green;" it's a phrase we hear often these days but it's easier to say than it is to carry out. Doing all you can to assure that our future is a bright one means having a love for our planet and doing everything you can to keep it as clean as possible. After all, it's our only home so we should make it as beautiful as we can.

Our favorite Japanese…