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Toyota's Efforts to Keep Earth Green and Gorgeous

"Stay Green;" it's a phrase we hear often these days but it's easier to say than it is to carry out. Doing all you can to assure that our future is a bright one means having a love for our planet and doing everything you can to keep it as clean as possible. After all, it's our only home so we should make it as beautiful as we can.


Our favorite Japanese…

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Canadian Man Averts Ice Storm Power Woes with Toyota Prius

When it comes to taking to the streets in something stylish, comfortable, ultra-modern, and fuel-efficient, there are few choices on Earth more appealing than the Toyota Prius, available right here at Lithia Toyota of Medford for your perusal and test-driving convenience. However, one Canadian man found another use for it recently during an ice storm that took our the power in his home town of Thornhill, Ontario.


He turned his Prius into a generator, keeping…

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Going Green All Over Again: Toyota is set to Debut the FCV Hydrogen Concept in Tokyo

With models like the iconic Toyota Prius and the all-new RAV4 EV helping to keep the air here in Medford, OR nice and clean, Toyota obviously has the green game covered. So what's next for the Japanese automotive giant; kick back, relax, and just enjoy their contributions to the segment? 

Not a chance; they're pushing the ecofriendly envelop even further in developing a hydrogen fuel cell model. In fact, the Toyota FCV Concept…

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The 2013 Toyota RAV4 EV is the Officially the Greenest Car on the Market

Unless you drive a bike to work, and unless you do it blindfolded, chances you've noticed the way gas prices have been going this summer. With that said, it's no surprise that our hybrids and EVs are more popular than ever here at Lithia Toyota of Medford. But with this industry of ours getting greener by the minute, deciding on the right fuel-efficient four-wheeler isn't getting any easier.

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