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Worries About White Nose Syndrome Making You Batty? Check Out Toyota's Plan to Help

The automotive champion of biodiversity, Toyota, is stepping up to bat again for wildlife... so to speak.

Bat populations all across America are falling due to White Nose Syndrome. Even in Oregon, where White Nose Syndrome has yet to spread, these flying insectivores are at risk from habitat loss, and harassment by humans who consider them pests.

The first west-coast...

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Finance with Lithia Toyota of Medford and Go Paperless!

We're not sure what the biggest advantage of going paperless is -- the benefit to the environment, or the convenience.

There are few things more annoying than picking up your mail, and instead of finding a package has arrived, or a birthday card, or a letter, you find bills. Paper bills not only mean it's time to fork over part of your paycheck, they mean you have to go through…

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Toyota Contributes $1 Million Toward New Youth Campus at Yellowstone National Park

Toyota and Yellowstone National Park are helping to inspire future generations of scientists and conservationists with a brand-new campus that will be entirely energy self-sufficient.

The Yellowstone Youth Campus aims for Living Building Challenge Certification with sustainability-oriented features, like:

  • Natural lighting and ventilation
  • High-performance insulation
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What's It Like to Own a Hydrogen Fuel Cell Vehicle?

A few hours to the south, in California, select drivers are finally enjoying carbon-free commutes with the Toyota Mirai.

The Mirai runs entirely on hydrogen, which is highly compressed and stored in durable carbon-fiber tanks. Its only emission is water, making it one of the cleanest fuels for combatting climate change.

"I love it, and I feel like I'm part of the solution," said Mark Mobley of Orange County. He put his name on a waiting…

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Toyota's Global Hybrid Sales Soar Past 9 Million

As the kids say these days, Toyota's hybrid sales level is over nine thousand!! In fact, it's over nine million!

As of April 30, 2016, Toyota Motor Corporation has sold 9.014 million hybrid vehicles in more than 90 countries worldwide. It all began with the Toyota Prius, which first hit markets in Japan in 1997. Late last year, the fourth-generation Prius went on sale, showing a sportier, more fun-to-drive side of the classic green…

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Can a Car Company Conserve Cutthroat Trout in Oregon?

Since the late 1990s, Toyota has been working to reduce greenhouse gas emissions by manufacturing fuel-efficient hybrid cars, like the iconic Prius. "But protecting the environment is not just about CO2 and emissions," says Didier Leroy, Toyota's Executive VP, "biodiversity is equally important to human lives."

Starting in 2016, Toyota will be teaming up with the International Union for Conservation of...

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Making the Prius Biometric Drive

Perhaps you’ve seen the beautiful Toyota commercial that featured a stunt driver in the 2016 Prius driving with a biometric scanner attached to her body, which produced a visual depiction of the driver’s excitement. When you watch it, it’s undeniably cool to see the representation of how it feels to drive the Prius, but have you ever wondered about how Toyota was able to create such an innovative demonstration of its vehicle? The video below shows what went into the making of that commercial, and you can hear from the driver herself about what it feels like…

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Conquer City Driving in a Toyota Prius c

We certainly recognize that driving in city traffic can cause great strain on your vehicle's performance and fuel economy. Even the most efficient cars might suffer during stop and go traffic. However, we've got the perfect new model for city driving and it goes by the name of the 2015 Toyota Prius c.

The Prius c (as in city) is built to maneuver around tight spaces and city streets while maintaining the hybrid's legendary fuel economy numbers. In fact, you'll enjoy up to 53 MPG during the wear and tear of city driving!

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Will Cow Poop Revolutionize The Car?

Cows. They seem innocuous enough. Walk by a field of them and they'll moo gently, chewing on their cud. You love cows for their milk, and their meat, but what use is a cow standing in a field, other than to look cute? Turns out, their poop may be much more useful than you ever thought. Check out how the new Toyota Mirai can go 300 miles on cow poop. Essentially: decomposing cow poop produces gas. That gas can be collected, and split up molecularly until all you are left with is hydrogen. Th
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Toyota Rav4 Makes New Firsts at New York International Auto Show


In 1994, the Toyota Rav4 created the compact SUV segment-- now one of the fastest growing segments. Now demand for hybrid vehicles is rising, and the Rav4 steps up to the plate once again.

The Toyota Rav4 Hybrid is the first hybrid in its segment.

The Hybrid Rav4 is expected to lead its segment in fuel economy, perhaps for the obvious reason that it will be the only hybrid in that class.

This new addition…

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