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The 2017 Toyota Highlander Earns the Top IIHS Safety Rating

When safety is your top priority on the Medford roads, you need a vehicle that inspires confidence in its ability to protect, and prevent accidents from happening. Lithia Toyota of Medford has your vehicle. The 2017 Toyota Highlander earned the Top Safety Pick+ designation from the Insurance Institute for Highway Safety (IIHS), the top safety rating.

The IIHS subjected the Highlander to five crash tests, where it earned top marks in protection and prevention.

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Cars.com Awards the Toyota Prius With the Eco-Friendly Car of the Year Title

There's been a constant myth surrounding hybrid vehicles, that they're only worthwhile for gas savings. Toyota dispels that myth soundly with the practical and high tech 2017 Toyota Prius. The Prius was named the Eco-Friendly Car of the Year by Cars.com. You can have an eco-friendly and enjoyable daily commute in Medford.

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What Tires are Perfect for your Toyota?

Living in the Pacific Northwest gives you the chance to experience a wide array of weather which can make driving a real challenge. Luckily Toyota builds cars that are reliable, durable, and able handle nearly anything. When the time comes it is important to get new tires for your car, but the question really is, what tires will work the best?

Tires are some of the most important parts for your car as they keep you in connection with the road. There are a few types of tires available for you when you search for new tires. There are performance…

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Nothing is quite like the Modern and Safe 2017 Toyota Corolla

For years the Toyota Corolla has been one of the most popular cars on the market because of its incredible reliability and longevity. As time has gone on the Toyota has continually become more modern and with the new 2017 Toyota Corolla that tradition has continued and is ready to continue impressing buyers all over the world.

The new 2017 Toyota Corolla features an all new design that is much different than the previous model. The front fascia of the new model features a sculpted nose, narrow headlights, and vertical LED lights that help this model standout. 

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Worries About White Nose Syndrome Making You Batty? Check Out Toyota's Plan to Help

The automotive champion of biodiversity, Toyota, is stepping up to bat again for wildlife... so to speak.

Bat populations all across America are falling due to White Nose Syndrome. Even in Oregon, where White Nose Syndrome has yet to spread, these flying insectivores are at risk from habitat loss, and harassment by humans who consider them pests.

The first west-coast...

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Is Medford's Safest Family Vehicle a 2016 Toyota Prius?

New families in the Medford, Oregon area have a lot of choices to make. Many are tempted toward a minivan, like the Toyota Sienna. Others pay close attention to the LATCH ratings.

Short for Lower Anchors and Tethers for Children, LATCH is a system designed to take some of the frustration out of installing child seats. Traditionally, child seats were secured in the car using the safety belt system, but this method..

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Toyota Contributes $1 Million Toward New Youth Campus at Yellowstone National Park

Toyota and Yellowstone National Park are helping to inspire future generations of scientists and conservationists with a brand-new campus that will be entirely energy self-sufficient.

The Yellowstone Youth Campus aims for Living Building Challenge Certification with sustainability-oriented features, like:

  • Natural lighting and ventilation
  • High-performance insulation
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What's It Like to Own a Hydrogen Fuel Cell Vehicle?

A few hours to the south, in California, select drivers are finally enjoying carbon-free commutes with the Toyota Mirai.

The Mirai runs entirely on hydrogen, which is highly compressed and stored in durable carbon-fiber tanks. Its only emission is water, making it one of the cleanest fuels for combatting climate change.

"I love it, and I feel like I'm part of the solution," said Mark Mobley of Orange County. He put his name on a waiting…

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How Toyota Creates Bold American Designs

Ever wonder why your new Toyota looks so good? A lot of thought goes into each and every design, and Toyota has been taking advantage of American design talent since 1973.

When Calty Design Research, Inc. first opened in El Segundo, CA, it was a small, underdog operation. "There were about six designers and 25 people total in support," said Doris Kusumoto, one of the original team. "Some locals thought we were a small manufacturing facility, or even selling t-shirts. Early on, it was so low profile, we were not allowed business cards."

Today, Calty's designs are still kept…

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