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After the immensely stylish generational update we saw for the 2013 model year, we knew that Toyota would most likely preserve the 2014 RAV4's exterior design changes. Luckily for us, the automaker has included some new goodies, and with the crossover shortly to arrive in our Medford, OR showroom, it's about time we got you acquainted.

With models like the iconic Toyota Prius and the all-new RAV4 EV helping to keep the air here in Medford, OR nice and clean, Toyota obviously has the green game covered. So what's next for the Japanese automotive giant; kick back, relax, and just enjoy their contributions to the segment? 

Not a chance; they're pushing the ecofriendly envelop even further in developing a hydrogen fuel cell model. In fact, the Toyota FCV Concept…

As proud as we are of how environmentally conscious our lineup is here at Lithia Toyota of Medford, nothing's more important to us than the safety they provide to those behind the wheel. It comes as no surprise that our customers say the same, and if there's one set of drivers that need safety more than most, it's those that just got their license.

As you've likely gathered from the award-winning news on our blog as of late, September was awfully kind to us here at Lithia Toyota of Medford. And while the gravy train has kept onrolling right into October, we figured we'd take one last look at last month's achievements now that the sales numbers are finally in.

Unless you drive a bike to work, and unless you do it blindfolded, chances you've noticed the way gas prices have been going this summer. With that said, it's no surprise that our hybrids and EVs are more popular than ever here at Lithia Toyota of Medford. But with this industry of ours getting greener by the minute, deciding on the right fuel-efficient four-wheeler isn't getting any easier.

We hate to say it, folks, but winter's going to be here before we know it. If you're new to the area, winter here in Medford, OR is a season worth getting prepared for. If you asked us here at Lithia Toyota of Medford about the best way to do just that, we'd highly suggest investing in an SUV or Crossover if you haven't already. After all, it's going to make your life a whole lot easier and it doesn't get any better than the four-wheelers at our dealership.