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Terry Crews and The Muppets Get Together to Promote the Toyota Highlander

We are pretty sure that nobody expected the results of last night's big Super Bowl game. The Seahawks plowed over the Broncos for final score of 43-8. While the game might have not been the most entertaining, the commercials were certainly worth a watch, especially the excellent spot for the 2014 Toyota Highlander.

We certainly got a kick out of pumped-up Terry Crews teaming up with Muppet's band Dr. Teeth and the Electric…

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Canadian Man Averts Ice Storm Power Woes with Toyota Prius

When it comes to taking to the streets in something stylish, comfortable, ultra-modern, and fuel-efficient, there are few choices on Earth more appealing than the Toyota Prius, available right here at Lithia Toyota of Medford for your perusal and test-driving convenience. However, one Canadian man found another use for it recently during an ice storm that took our the power in his home town of Thornhill, Ontario.


He turned his Prius into a generator, keeping…

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Rumors Indicate Supra Return May Happen in Detroit This January

It's the way of the automotive industry. Some cars stay, some cars go, and some of the departed are beloved more than others. One that we miss in particular here at Lithia Toyota of Medford would be the Supra, which left the American lineup in 1998. According to some reports from the ever-connected Autoblog, however, it may be coming back.

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New Entune and Other Tech in the Cards for the 2014 Toyota RAV4

After the immensely stylish generational update we saw for the 2013 model year, we knew that Toyota would most likely preserve the 2014 RAV4's exterior design changes. Luckily for us, the automaker has included some new goodies, and with the crossover shortly to arrive in our Medford, OR showroom, it's about time we got you acquainted.

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Going Green All Over Again: Toyota is set to Debut the FCV Hydrogen Concept in Tokyo

With models like the iconic Toyota Prius and the all-new RAV4 EV helping to keep the air here in Medford, OR nice and clean, Toyota obviously has the green game covered. So what's next for the Japanese automotive giant; kick back, relax, and just enjoy their contributions to the segment? 

Not a chance; they're pushing the ecofriendly envelop even further in developing a hydrogen fuel cell model. In fact, the Toyota FCV Concept…

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The 2013 Toyota RAV4 EV is the Officially the Greenest Car on the Market

Unless you drive a bike to work, and unless you do it blindfolded, chances you've noticed the way gas prices have been going this summer. With that said, it's no surprise that our hybrids and EVs are more popular than ever here at Lithia Toyota of Medford. But with this industry of ours getting greener by the minute, deciding on the right fuel-efficient four-wheeler isn't getting any easier.

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